Customer is king, right? We’ve all heard the mantra. Businesses of all shapes and sizes have embraced this perspective for over a century in their quest to boost brand affinity and their bottom line. While honing in on the customer experience with focused precision is one element of a successful brand strategy, there are two sides of every coin. After all, a superior customer experience begins with the most important customers of all: employees.
One of the most valuable functions of virtual events is often the most overlooked: community building. The best virtual events incorporate community building strategies and in return create stronger communities. Here are seven ways to do that.
The experience of gifting can do wonders. Knowing the powers of gifting is one thing, but finding the right gifts for the right people might feel overwhelming. That’s why we’ve put together some ideas that will resonate with a variety of recipients.
Most business leaders recognize the need for a marketing strategy, a content strategy and a digital strategy, but only the most cutting-edge enterprises have developed a connection strategy. Here’s what a connection strategy can do for your business and why you should have one.
As companies large and small look for ways to facilitate strategic growth, virtual events have emerged as a way to foster connections, build community and share information, bringing remote attendees together to discuss, engage, learn and re-energize.
Last January, you had an event plan for 2020. No matter how great a plan it was, it likely had to change because of events beyond your control. Now it’s a new year and time for a new plan. As you start to develop a plan for your company’s event experiences in 2021, here’s what you need to know.
At the heart of our business is a desire to help our clients grow. One of the most important factors in growth is having a growth mindset. We sat down with one of our clients to learn more about their approach to growth through community in challenging times.
