Blog posts

As a college athlete, I've experienced the power of a simple high five. High team morale was the foundation for the success of my college Ultimate Frisbee team, at the University of Arizona. We encouraged one another to practice like you play and motivated each other with what HR leaders might call peer-to-peer motivation and recognition.

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No matter your definition of professional success, it’s hard to achieve your goals alone. More often than not, successful people are able to build and leverage a strong internal network. Whether you’re looking to get promoted, broaden your skill set or simply be more productive with your time, a strong internal network can help get you there.

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B2B event and meeting planners are seeing increased attendee demands influenced by their experiences at consumer events. To help you identify opportunities to deliver this sort of experience, we’ve highlighted three key attendee expectations.

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Learn about the cost-effective, success rate and morale-improving effects of internal recruitment.

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The benefits of employee engagement are undeniable. Elevated engagement positively impacts business metrics such as retention, safety, wellness, teamwork, quality, productivity, and profitability. Managers benefit because it provides them with a mechanism to positively influence employee satisfaction, happiness, workplace learning, collaboration, and, ultimately, output. Employees benefit from an engagement program because they feel appreciated and acknowledged.

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Those in the event industry know that consumer activations play a critical role in a brand’s sales and marketing strategy. That’s why it’s more important than ever to embrace this word in your consumer activations: experience. Consider the following tips to make your activations more experiential, more engaging and more effective.

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If you’ve planned an incentive trip, you know it can be a challenge, albeit a fun one! Since incentives are viewed as coveted rewards, expectations are high. Think bucket list, not simply another beach excursion. We’ve compiled a few tips to help you deliver a more impactful incentive getaway that embraces local as much as luxury.

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Two years ago, influencer marketing was all the rage. Companies large and small were looking to find digital stars who would help them shine a light on their product or service. Generally it worked and for very logical reasons. The best influencers were authentic, told a compelling story, provided valuable information, and garnered credibility through impressive numbers and celebrity status.

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As a meeting planner, your co-workers most certainly think your gig is glamourous. Hallway conversations tend to center around, "where are you headed next?" "how many stamps in your passport?", or "how was Maui?" They never ask, "hey, how many salespeople hit their goal?", or "looks like you had a great turnout at the conference." And planners know that's what drives success.

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