

Webster defines a "brand" as "a particular identity or image regarded as an asset." Market research tells us that customers who are emotionally engaged with a brand are: 3x more likely to recommend that brand, 3x more likely to repurchase, Less likely to shop around.

Explore why fostering a culture of strong internal networks and open collaboration among employees is particularly important for executives and managers.

'Tis the season…for a fresh start. We're hustling and bustling at home and in the office in an effort to kick off the new year, prepare for all that Q1 brings, and collaborate with people who matter most to our business.

Incentives are about planning, and procuring, and mapping, and booking, and… the list goes on. We've talked about that in the past. But for the aspiring attendees, it's as much about anticipation and motivation as it is rewarding and relaxing.

We love the thought of incentives driving productivity and rewards tied to growth. There's a pile of data out there that justifies the spend for a catalog or points for travel. We spent countless resources after the recession finding data points that proved programs worked and improved their effectiveness. And finally, a breather letting us focus on business as usual. Right?

You've probably heard that Roosevelt quote a thousand times, but we thought we'd kick off a blog on the importance of leadership support using a quote from one of the nation's great leaders.