Allow us to pull back the curtain on what we predict will be the mega trends for in-person experiences. Good best practices are often created in reaction to times of challenge. Consider this a cheat sheet that you can use for your own planning as we collectively prepare to embrace our new normal when bringing people together.
Conferences, trade shows, annual meetings—many are on temporary hold in conjunction with the social distancing guidelines recommended to help ease the pandemic. Sustaining connections with key audiences is more important than ever. Follow these 5 tips to build a new approach without reinventing the wheel.
Leveraging technology assists associations in attracting and retaining members. Today, it is essential. As the makeup of membership and even human interactions change, associations face several challenges. One way they can meet the challenge is to strategically leverage impactful technology to create experiential events.
In difficult times, it’s even more important to create and nurture relationships with employees, members and other audiences. People are looking for comfort and hope, and strategic gifting is an effective and impactful way for companies to engage with their audiences.
Across the country, many events are being postponed or rescheduled because of public health concerns over coronavirus. If you are one that has had to make that difficult decision, there are steps you can take to help make everyone feel good (or at least less bad) about the change.
What people believe about your company’s reputation, products and services is based on what they see and experience. Experiences create the opportunity for the company to influence what people see, perceive and feel about their brand—cutting through the information clutter prevalent in our society to create connections.
If brand standards aren’t the first thing you think of when planning an event, you’re not alone! But hear us out—the same guidelines that specify elements like fonts, colors and key messaging points can also add polish and impact to your next meeting or event. Let’s dig deeper.
